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> > Virtual Olympic Congress > Congress themes > Themes > 5. The Digital Revolution > A new management of sports rights
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Background |
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Technological advances in general and the digital revolution in particular continue to affect the way in which images of sport are transmitted. The Olympic Movement should consider whether the current model for managing media rights is still suitable, bearing in mind both the technological advances and the way in which the public interacts with sporting events.
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Focus of study |
| The digital revolution |
To what extent has the digital revolution already changed the way rightsholders broadcast the Games?
What are the benefits and dangers of the digital revolution, particularly in relation to the current model?
How should the IOC consider reviewing its management of sports rights?
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