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> > Virtual Olympic Congress > Congress themes > Themes > 5. The Digital Revolution > Communication with stakeholders in the digital age
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Background |
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Digital media provide greater and varied opportunities for communication with the different bodies that comprise the Olympic Movement. The IOC, IFs, NOCs, athletes, OCOGS, commercial and non-commercial partners and media should evaluate the advantages they can gain from the methods of communication that are now available to them.
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Focus of study |
| Digital media |
How should the Olympic Movement take advantage of the digital revolution in order better to serve the different stakeholders?
What should be the Olympic Movement's position in relation to virtual communities?
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| Convergence of content production |
How is the printed press going to position itself in relation to moving images, bearing in mind the fact that it is increasingly relying more and more on new technologies and digital media for the dissemination of its content?
Is the convergence of content production going to wipe out the specific characteristics of the various media (news agencies, printed press, moving images, Internet)? How should the IOC respond to this situation?
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