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> > Virtual Olympic Congress > Congress themes > Themes > 5. The Digital Revolution > How to increase the size of the sports audiences ?
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Background |
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The current digital revolution offers great potential for development of the way in which images are transmitted, as well as for greater diversification of content to different audiences. Bearing in mind the development of new media, the Olympic Movement should decide what content could be offered to image producers and broadcasters in order to reach a growing audience and consider the wider consequences.
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Focus of study |
| Service diversification |
How should the Olympic Movement develop new ways of ensuring that the majority of television viewers and Internet users can access the Olympic Games?
Should the IOC plan new Games-related content in order to increase audiences? If so, what kind of content?
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| Digital media |
To what extent can new media help to increase audience sizes?
How can digital media help to increase airtime in order to give television viewers and Internet users greater access to the different events that take place during the Olympic Games?
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